Balloon boy etc

My goodness, how far are we willing to go for fame and attention? Have you been following the saga of  "Balloon Boy" Falcon Heene? Just google it and you'll find loads of hits. Obviously, I don't know the family, so it isn't really fair for me to make judgements, but it appears that this family is willing to hide their son in the garage attic and fake his danger just as a publicity stunt. Goodness me. What has our world come to?